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Why Seth Godin is Wrong About Vampires, aka Trolls

By Duff McDuffee on December 17th, 2013

In a recent blog post, marketing guru Seth Godin said…

“Vampires cannot be cured. They cannot be taught, they cannot learn the error of their ways. Most of all, vampires will never understand how much damage they’re doing to you and your work. Pity the vampires, they are doomed to this life. Your garlic is simple: shun them. Delete their email, turn off comments, don’t read your one-star reviews. It’s so tempting to evangelize to the vampires, to prove them wrong, to help them see how destructive they are. This is food for them, merely encouragement. Shun the ones who feed on your failures.”

I have pretty much a directly opposite view to Godin’s.

Now obviously some criticism is not very helpful. If someone writes a review of my book and says, “The author is a jerk who can’t write for shit,” that contains no information that is useful to me in improving my writing. Continue Reading this Essay

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