I recently received an email from someone (name omitted since I respect this person for other work they do and they literally live in my neighborhood) promoting an event called “The Energetics of the Abundant Mystic Telesummit.” After a brief personal introduction, the email contained the following explanation (links removed):
Details of the Energetic Abundant Mystic Telesummit…
Learn Practical Energy Tools for Creating TRUE Abundance
10 Master teachers share powerful energy tools for abundance The Energetics of TRUE Abundance started Monday~
This telesummit is going to rock your world!
It i a unique opportunity for you to learn, in an intensive format, powerful, practical energy tools for creating TRUE Abundance in YOUR life!
Click here to listen to all of the amazing interviews:
This is an Intensive for one full week:
Unlike other telesummits, this is an intensive and runs for just one week. Each day there will be 2 featured faculty sessions. And there is absolutely no cost to you to participate in all of these abundance-enhancing live calls!
You’ll get fr-ee access to 10 Master Teachers sharing their insights and, more importantly, leading you through powerful, experiential processes to awaken the energetic flow of abundance in YOU!
Every one of the master teachers in this summit will share at least one experiential process that will tap you into a deeper connection with TRUE Abundance.
Oh and just for signing up, you’ll receive some amazing bonus gifts from the faculty, over $200 worth of gifts to be exact!
When you join the Energetics of TRUE Abundance you’ll have the opportunity to participate in 10 life changing sessions. And it will cost you absolutely nothing to be on the live calls.
These sessions will, quite literally, transform your life. Next week, you could look back at this moment and say, “This was the moment I chose TRUE Abundance for my life!”
I hope to see you on the Energetics of TRUE Abundance summit!
To sign up for FREE telesummitt and listen to the wonderful interviews~
The link in the email goes here, to a manipulative bait-and-switch “squeeze page” that features a manically gesticulating man enthusiastically spouting vague nonsense reminiscent of Steve Jobs and his lackeys hyping the latest “revolutionary” product.
The squeeze page promises a free teleseminar, only to deceptively then sell the website visitor with a long form sales letter for an “upgrade” (since the original free offer is actually somewhat inconvenient to take advantage of) once you hand over your name and email. All of this is pretty standard fare, as these kinds of marketing sales pages are templates designed by scam artist gurus like the members of the internet marketing cartel known as The Syndicate.
Energy, Emotion, and Bad Metaphors
In New Age jargon, “energy” doesn’t refer to electricity and magnetism but means emotion, especially emotion felt as sensations on the body—but new agers are rarely very precise in their language, often preferring vague terms to specific ones. Nevertheless, electrical energy is a relatively common and fitting metaphor for many emotional states and bodily sensations:
- “I’m feeling energized”
- “I’m drained” (as in a electric battery)
- “It hit me like a bolt of lightning”
- “When they first saw each other, they were immediately attracted” (as in a magnet)
To some extent, how we think and feel influences other people and the behaviors we are likely to engage in—sometimes even in ways that seem magical, surprising, or mysterious. If nothing else is working to make a desired change, this hard-to-pin-down energetic X-factor is often what is missing. This simple insight has been turned into an extreme ideological position in the so-called “Law of Attraction,” aka “The Science of Success” which is codified in the aphorism “like attracts like.” Whereas electrical energy fits as a metaphor for emotion, “like attracts like” immediately strikes anyone with a grade-school knowledge of physics as deeply flawed, since positive charged particles in fact attract negatively charged ones.
Water, fire, air and dirt
Fuckin’ magnets, how do they work?
And I don’t wanna talk to a scientist
Y’all motherfuckers lyin’, and getting me pissed.
- Insane Clown Posse, Miracles (2009)
Even though we do in fact know a whole lot about how magnets work, one can still experience awe that the Universe has been constructed with such intricate complexity. Similarly, the experiences we have when we are “aligned” or “in energetic resonance with” a particular course of action or desired outcome are actually quite predictable and rational especially in hindsight, even though our experience of such times can be deeply, profoundly moving. Or as the Insane Clown Posse so memorably put it…
Despite the backwards magnetic metaphor, our thoughts and emotions do have some influence on what we “attract” into our lives, and changing our overall worldview, state, or way of being is sometimes a useful leverage point in achieving the outcomes we want.
In essence, “the energetics of money” therefore refers to the overall gestalt of we generally feel, think, and behave about money, spending, saving, investing, earnings, etc. It also refers to the likely consequences of our behaviors and the types of people we associate with. Pretty much everyone has some unreasonable fears, worries, avoidance behavior, unhelpful attitudes, or irrational logic when dealing with personal finances. For instance, one might worry incessantly about having enough money in savings, becoming an utter miser even though one’s bank account has many years worth of expenses saved. Or one might do the opposite, spending a large paycheck entirely and never saving, taking out additional credit to purchase more and more unnecessary consumer goods and services.
Sometimes these unhelpful behaviors are primarily psychological and can be dealt with on the personal level of “energetics.” At other times it is more accurate to see certain unhelpful behaviors, negative feedback loops, or financial suffering as systemic, a result of economic policy, gentrification, predatory lending practices, ecological destruction, or other social, cultural, or political forces. “Law of Attraction” proponents typically blame victims of economic policies and other collective, systemic forces as having bad attitudes and having “attracted” their fate, which is why I call this an extreme ideological view based on a real psychological insight taken far out of its proper context.
The Energetics of the Bait and Switch
So what is the energetics of the marketing tactics used in selling this “telesummit” on the energetics of money? Well, my response to the sales page was disgust, righteous indignation, and the thought “this is another bullshit new age bait-and-switch scam.” Since energy in this case is a metaphor for emotion and thought, this page “attracted” these responses from me and my response therefore constitutes at least part of the overall “energetics” of this approach to money. In other words, the energetics of this bait and switch is—at least in part and to some people—scammy, scummy, greedy, sleazy, manipulative, coercive, not forthright, cheesy, below the belt, whatever you want to call it. No matter what any of the “faculty” of this teleseminar say during their actual calls, the way the whole event is promoted frames the energetics of the event itself.
But wait…I can already hear the New Agers’ response: “no, that’s your energy, Duff. It’s a reflection of your own ‘money shadow,’ ‘poverty consciousness,’ blah blah blah.” Nope—bait and switch is bait and switch. I fully acknowledge that I am an imperfect human being. I also acknowledge that other people may have a different response to a bait and switch tactic like this one. The fact remains however that there is some deception going on here.
This kind of marketing will reliably elicit compliance through creating cognitive dissonance, but it is not straightforward, up-front, compassionate or frankly, right. That’s my opinion at least, and I want nothing to do with anyone who would be a part of something like this, due to the bad juju being emitted from it. It would be an entirely different “energetic” if the sales pitch was on the home page, or there was some information about the schedule and pricing up front, and if the sales pitch was straightforward and down to earth. It would especially be a different energetic if some of the criticisms of the extreme “Law of Attraction” view were acknowledged and integrated, removing all blame and shame towards those who are not currently living in financial abundance, and acknowledging the systematic oppression and hegemony of the global economic situation at large.
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Tags: Abundant Mystic Telesummit scam, fuckin magnets law of attraction, Law of Attraction, law of attraction bullshit, law of attraction marketing, the energetics of marketing, the energetics of money, the energy of marketing, the energy of money, the law of attraction