I know what you are thinking, “those pain medications are really getting to his head.” Unfortunately I’m not talking about narcotic pain medication in the title. I was going over some (un)conscious marketing blogs today, and I started noticing a theme in the rhetoric of the authors. Almost each and every one of them rants and raves about how everything is “awesome.” When rhetorically analyzing a text, it is important to explore what words the text uses, and how those words contribute directly to the text’s persuasiveness. It didn’t take long for me to build an initial hypothesis about how and why such a flood of “awesome” positivity exists in this subculture: it’s all in the hype. (more…)
Posts Tagged ‘Jonathan Mead’
Overdosing on Awesome
Tuesday, November 17th, 2009What is Beyond Growth?
Beyond Growth is a collaborative blogging project focused on critiquing and expanding the personal development field. Noting a lack of critical discourse in personal development, Duff McDuffee and Eric Schiller founded Beyond Growth in the hopes of using it as a platform to foster growth and responsibility. The subjects we plan to critique and explore include critical theory, cults, gurus, lifestyle design, marketing, psychology, rising consciousness and much more.Tags
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addiction
authenticity
authentic man program
Bill Harris
Centerpointe
consumerism
Core Transformation
cultural criticism
culture
Duff McDuffee
Eben Pagan
Enlightenment
fight club
Frank Kern
Frank Kern scam
get rich quick
Google
Holosync
identity
integral theory
James Arthur Ray
James Arthur Ray sweatlodge
James Ray
James Ray sweatlodge
Jonathan Mead
Ken Wilber
Law of Attraction
lawsuit
Litigation
marketing
Mass Control
Merlin Mann
motivation
NLP
patriarchy
personal development
positivity
Robert Anton Wilson
self-actualization
self help
social media
Spiritual Warrior Event
The Secret
Tony Robbins
Tyler Durden
Recent Comments
- The Simulacrum of Self in the Quest for Authenticity (88):
- Duff McDuffee: I'm glad that you found some relief from your suffering. But what does "successful with women" mean? Do...
- enlightenedpua: This article is really well written I'll give you that. 99% of the pickup industry is a fraud and is full of ego...
- Can We Love Our Enemies Without Idiot Compassion or Shaming? (52):
- Duff McDuffee: Well certainly many people don't want to believe that Montessori teachers make decisions and frame the classroom...
- @mrteacup: Well, not really. Consider that many people choose Montessori schools because supposedly non-authoritarian and...




