The news is going around that our pal James Arthur Ray has two dead participants and 19 hospitalized after a 2-hour long sweat in Sedona, AZ. Some partipants paid up to $9000 for this “Spiritual Warrior Event.” From the AP release:
Many people began feeling ill after about two hours in the sweat box, emerging lightheaded and weak, said Verde Valley Fire District Chief Jerry Doerksen.
Two hours in a sweat lodge!? This is insane. (UPDATE: I’ve been informed–by my girlfriend–that 2 hours or even much longer is commonplace for sweats. I still think this is insane.) I remember doing a sweat with the Boy Scouts, and it was about 15 minutes before we got out and dumped ourselves with cold water. Ever spent 2 hours in a sauna with no break?
But this is the logic of these kinds of workshops–break you down to build you up. Tony Robbins’ Unleash the Power Within is very similar–long hours, no breaks, constant full-on exercises. While there is usually no explicit instruction that you must remain with the group, the pressure to do so can be enormous even when way beyond your limits.
I’m guessing that these deaths and injuries were not a result of “carbon monoxide” (which tested negatively) but intense psychological pressure to remain in a dangerous situation far beyond the limits of safety and sanity.

