When I was looking up clips of Fight Club for my first blog post, I found an interesting related video on YouTube. In the clip below, the pick-up artist and personal development guru “Tyler Durden” is giving a speech about the importance of having an authentic identity.

“Tyler” starts off by talking about the liberation he has experienced ever since he decided to entirely stop caring about other human beings and unleash his inner asshole (he doesn’t put it in quite those terms, of course). He implies how this was a wonderful step forward towards becoming more authentic, and now teaches men to be authentic assholes just like him, for the purpose of having meaningless sexual conquests with HB’s (pickup lingo for “hot babes”). You too can become an authentic asshole by attending one of his “bootcamps”…yours now for only $2000! (more…)