Essay

WARNING: Motivational Speaker Tony Robbins is Launching New Get-Rich-Quick Internet Scam

By Duff McDuffee on August 28th, 2009

Personal Development guru Tony Robbins is known for his infomercials in the 80′s advertising his “Personal Power” motivational audiotapes, as a “life coach to the rich and famous,” and his appearances in movies like Shallow Hal.

Robbins, who has over 1.2 million followers on Twitter, has recently released a couple of videos on his “training blog” interviewing internet marketers Frank Kern and John Reese. What most people watching these videos don’t realize is that they are highly-manipulative advertisements, almost certainly for an upcoming get-rich-quick-on-the-internet product–the field of expertise of both Reese and Kern. (8/30/2009–Confirmed: this is for a $67/month CD, DVD, and manual course called “The New Money Masters.” Also confirmed is that Irwin F. Kern (aka “Frank Kern”) was successfully sued by the FTC in 2003 for $634,222.45 for running an illegal chain marketing scheme on the internet called ”Instant Internet Empires.”) (Update 9/10/2009: From 1:00-1:20 in the first video, a new segment has been spliced in where Robbins mentions the product. This was NOT in the original version for the initial product launch, and no note has been included as to the change, thus attempting to rewrite history. The original videos and comments are still on hidden blog pages not accessible from the main http://tonyrobbinstraining.com, but two new pages have been added with the new, spliced videos. The original comments included many people asking what these videos were about, for there was no mention of a product.)

Creating hype before the launch of an information product is a cutting-edge sales tactic that Frank Kern and John Reese both promote in their products. Here’s how they do it:

Release “free” videos of “authentic conversations” that aren’t apparently about any product, identifying a problem and creating buzz while distracting from any critical faculties a customer might have because you don’t realize you are being sold. This also creates a kind of guilt-tripping response in the customer if you give away a lot of free content, making the potential customer feel like they owe the seller for being so “generous.”

Then sell a very expensive product with a flurry of hype and a limited quantity available, increasing the sense of scarcity. This eliminates any possible conversation between customers as well as feedback to the company, as there isn’t enough time for anyone to discover if the product lives up to the hype before they are “sold out” (which is arbitrary for information products, as more 1′s and 0′s are of negligible cost).

Selling a very expensive product and creating the conditions for it to sell out quickly reduces the public conversation around it for customers will be less likely to share it with others, due to how much they paid for it. This creates cultish ingroups due to lack of feedback, further entrenching customers to purchase additional products, and reduces effective criticism for critics can’t know exactly what the products are. Often the marketers will take down their sales pages and videos afterwards, which further reduces potential criticism, and checking hyped-up promises against delivered products. This is bad for consumers and bad for business (unless you only care about your own bottom line).

Robbins’ “reality infomercial” videos celebrate the get-rich-quick gurus John Reese and Frank Kern as heroes. The videos reframe the fact that their products don’t work as the fault of customers not having enough “certainty” and “not taking action.” This is a tactic for distracting from the impossibilities of everyone “succeeding” in an extremely crowded make-money-online market, and distracting from the highly manipulative sales tactics Kern, Reese, Robbins, and others use to sell information products on the internet. Interestingly, nowhere in the videos is there any mention of what Kern and Reese actually sell! (Update 8/30/2009: Kern and Reese both sell internet marketing courses that claim to help you make lots of money, at least one of which has been determined to be a “chain marketing scheme” by the FTC.)

Let’s look at the specific tactics used so far in this campaign:

First off, Robbins sent an email with “IMPORTANT” in the title, with a link to his video. To whom, Mr. Robbins, is this video important? Why is your sales cycle important to me?

If you pay very close attention at the beginning in this first video, Robbins implies that the three men were spontaneously getting together to chat, and says “we might as well film it.” Then why is there “spontaneously” a shot of the car driving down the road (camera #1), and two more cameras “spontaneously” in the backseat of the car ready to film before Kern calls Robbins to meet?

This is the first of many bold-faced lies in the Robbins’ video. If he had not lied about the obviously planned nature of this advertisement, perhaps the rest of it would be more trustworthy. Ironically, the tactics employed attempt to convey trust by portraying this advertisement as a spontaneously recorded conversation, thus bypassing critical faculties that consumers have when in sales situations.

By not yet speaking about a product in this video, it further appears to not be an advertisement. A previous video on Robbins’ “ultimate relationship blog” (video has been removed) included a deep male voice saying “this is NOT an advertisement” even though it clearly was an advertisement. The video included a long sample from his Ultimate Relationship Program and then encouraged you to buy it! I replied to Robbins’ video producer on Twitter after he posted the video and told him such, and he disagreed vehemently with me, justifying his marketing doublespeak by saying even though it asked you to buy the product at the end, the video included so much content it couldn’t possibly be considered an advertisement. Perhaps they took in my feedback for this latest scam–but rather than being honest, they became even more deceptive.

In the first video, Reese and Kern apparently are seeking Robbins’ “help” with a problem they have in their business, i.e. that their customers are lazy and negative and don’t follow through after purchasing their online marketing products. The real problem is that they don’t have a legitimate business but a get-rich-quick scam. Reese and Kern sell people information on how to manipulate people to buy things, just like they do to their own customers. People buy their expensive products (Kern’s go from $2400-$3000) under high-pressure with implied promises of making $1 million in a day as Reese did. Only afterwards do customers realize they would have to become a narcissistic psychopath in order to pull off the marketing tactics Reese and Kern are encouraging.

The customers’ inner conflict–i.e. feeling ripped off and manipulated, being blamed for not following through, subconsciously feeling like the persuasion tactics they are learning in the overpriced course are unethical, etc.–is what prevents action (and thank God, or we’d have even more psychopathic marketers on our hands). Even when they do take action, their “success” at perpetuating the scam depends on an enormous amount of luck in the increasingly crowded get-rich-quick make-money-online marketplace. These guys are selling $3000 lottery tickets, and saying that everyone can win if they just believe and try hard enough. Like real lottery tickets, this kind of scam amounts to “a tax on the poor,” playing on the desperation of the oppressed, but at least lottery proceeds often go in part to public projects.

This “spontaneously recorded conversation” frames Reese and Kern as good guys who want to help their customers succeed so much that they’ve called on motivational master Robbins for help, thus turning all criticism of their products into a problem of motivation, which can be solved with their new product (which isn’t being sold yet but no doubt will be in just a few short weeks, both building anticipation–one of Kern’s and Reese’s tactics–and also perpetuating the idea that they are doing this for free just to help, i.e. that they aren’t selling you anything). UPDATE: the product launched on 9/1/09, and as of 9/2/09 seems to still be available for sale. I guess his tactics don’t work as well as he’d like them to either, as Robbins said “they’re probably going to be gone in a few hours.”

By launching a product with only a short window of time to buy, these “businessmen” create intense pressure and prevent all customer feedback. Nobody can buy the product and give feedback to other customers if there is only a short window before they are “sold out.” In the second video, Reese says he made $100,000 in 18 minutes and then shut it down–could a customer possibly have warned another potential customer that the product didn’t live up to it’s promises in that amount of time? This scarcity tactic both creates mania to buy the items, as well as prevent any customer dialogue, preventing any sort of customer protection against fraud. If Apple hypes it’s products and ends up selling something crappy there is proper recourse in the marketplace. Not so for internet marketers. Another part of the strategy is to have enormous numbers of affiliate partners. This floods Google searches for the product and it’s creators with praise, thus crowding out potential criticism & upset customers. The entire launch strategies of these kinds of overhyped “information products” are designed to maximize hype and minimize criticism and customer protection.

I scanned the comments of the first video when there were a mere 475. Nearly all were overwhelmingly positive, an indication of the sorry state of personal development dialogue. Here are some particularly interesting ones that were not totally positive:

Tony Robbins supporter claims he can control hurricanes:

…I can shatter world records in Martial Arts 4x the hand speed of Bruce Lee…

I can heal a person from anywhere in the planet. And I have.

I also preformed 23 Hurricane Dissipations in a Row. Including Category 4 Hurricane Bill…

4 Tornado Total Dissipations.

100++ Thunder Storm Dissipations.

- [NAME REMOVED]

“Discoverer and Master of the Grandest Divine Secret Since The Birth Of Mankind”

I met many at Robbins’ Unleash the Power Within seminar who thought differently than me in ways like this. One volunteer “crew member” told me and my friend with a straight face that a Big Mac took more calories to digest than were in one. I looked at him and said “that’s just not true.” He seemed confused by my response.

Man $10,000 in debt from online marketing courses asks to be further indoctrinated into online marketing cult and deny feedback from sane people:

I have ordered both personal power and the edge, and have made outstanding strides in all areas of personal development. That being said financial success has been the one area to elude me. I tried a few internet businesses all that left me was $10,000 in debt as the companies were dishonest. I have given in another try with a website called … selling self-improvement ebooks. My question was how do you keep the sense of belief when the outsie world just shows you dishonest people and faliure. So when you addressed that question directly I almost fell off my chair. I just finished reading ‘Creative Visualization’ and am comitted to double my efforts at keeping my goal in mind and emotionaly attact myself to it as much as possible

Man who “falls victim to unrealistic sales pitches” doesn’t see that he is falling victim to Tony Robbins unrealistic sales pitch:

You guys rock! Tony, I used to see your castle up on the hill in Del Mar when I lived in La Jolla, and think, “that’s my goal”. You’ve been an inspiration since your first book. Since getting into IM, Frank and John have been added to the top of my list – you guys are my trifecta of inspiration and motivation. Thanks for the great video!

It’s definitively difficult to sort through the crap of informational products out there, to discern the true gems, and I can see how (myself included) fall victim to unrealistic sales pitches and the blows to your psyche with each failure.

I agree you have to have “certainty” – if not in the product, than in yourself. I continue to make it a goal that anything I do or endorse is of high value and quality, to set high standards, have solid ethics, and not to be a peddler of junk. And I know that if I maintain my path, I WILL succeed.

The definition of insanity is buying internet marketing courses again and again and expecting a different result (i.e. money):

Hi,

I spend over $1,000 per week on information on I.M. I probably use about 10% of it. John Reese is one of the very best I.M.

I like how you modul yuor-self on the very best and follow them. Maybe I should heed this?

Results minimal from courses from all three men:

“I have to admit I have a product from all three of you and guess what my results have been minimal. I always wanted the success to come to me and let me tell you, it hasn’t. Well my why in life has changed as well as my mindset. I am believing in myself, I am beginning to succeed more in my head first, beginning to see the success and now beginning to realize it.”

Many intelligent people are falling for these master manipulators. Please let other people know about this article before Robbins, Kern, and Reese launch their latest scam. And please download the first video here so that there will be a record after their launch: http://s3.amazonaws.com/trvideos/video1d_small.flv

A modest amount of money and success is an important thing. Personal motivation, a positive attitude, and taking action are important to reach any goal. But treating get-rich-quick scammers as if they are leaders and heroes instead of greed-purveyors and manipulators of the oppressed is upside-down and backwards.

This is not simply a problem with Robbins et al–these men are creating the paradigm for selling online that is being adopted by “conscious” people too, who cannot see that these techniques are manipulative to customers and bad for business. This kind of manipulative marketing unfortunately has a long, shady history of being developed by personal development gurus to sell people on the impossible dreams of riches, success, fame, and power.

There are indeed ways of marketing that are not so manipulative. Do not artificially “sell out” of your products. Tell people specifically what it is that you are selling and what it does. Charge a fair market rate based on other non-hyped products. Perhaps generate some buzz, but not so much that you induce mania and eliminate critical thinking in customers. Be authentic, but also honest that you are selling something right up front (not at the end of several long videos or a 30pg sales letter, which creates cognitive dissonance due the time already invested). Don’t promise quick money, quick success, quick happiness, nor ultimate satisfaction–be honest and modest about what your product or service provides. Don’t set your own financial goals too high either, or else this greed will motivate manipulation of others. And finally, sell something other than techniques that help people sell something (or be honest and don’t try to sell them “freedom,” independence, or anything else besides the actual product).

Good business is straightforward. Good personal development is humble and reasonable. Avoid the (inflated) gurus and do business with integrity.

UPDATE 8/29/2009:

MrTeaCup made a fabulous comment that changed my view somewhat of this marketing tactic that I wanted to quote in full here:

This reminds me of a discussion about dating in the age of Facebook. The question was raised: isn’t it unethical to go on someone’s Facebook page, discover they love a particular poet, and then on the date, stage a “spontaneous” recital of “your favorite” poem by that poet to create the appearance of kindred spirits, etc. The counterpoint is how is doing this any different from when your date comes over, they see that your living room is spotless because in anticipation of the date, you cleaned your house for the first time in months.

In both cases, you’re lying to manipulate the other person, but the crucial difference is revealed by noticing that if you failed to clean your house before the date came over, they would be justified in wondering what is wrong with you that you failed to lie to them. And, that if would be rude for your date to ask you to tell them the truth that both of you already know, “Is your house always this clean or did you clean it just for me?”

So the relevant question here is not “Is Tony Robbins lying?” but “Does the audience know he’s lying?” And I think the answer is — at least concerning the “reality show” component of it — the audience is fully aware that he is lying, and what’s more, he’s not even doing it very effectively.

It’s as if he cleaned his house for his date and left the mop and cleaning supplies out in plain view, obviously just used. The naivety here is almost charmingly honest: he knows he’s supposed to “stage” reality, to provide the audience a peek behind the scenes which is faked, but the implausibility of having a camera man in your backseat when you call Tony Robbins breaks the spell.

For me, the more serious delusion they are spreading is the one also spread by many environmental activists: be the change you want to see. Robbins has fully accepted the neo-liberal idea that inequality is an outcome of a lack of initiative on the part of the poor, and seeks to address it by working within and sustaining the status quo. In the introduction to the interview, it’s clear that he’s been approached by many people who’ve been adversely affected by the recession despite their positive, can-do attitude, and he feels at a loss for what to tell them, his solution is to double-down on those same ideas.

And here was one of my responses, in which I quote Chris Hedges’ new book Empire of Illusion on the persuasive power of pseudo-events, emphasis mine:

Ok, on further reflection, there is something more right about your critique than mine.

Here’s a quote from Chris Hedges’ new book Empire of Illusion that seemed relevant:

Pseudo-events…have the capacity to appear real, even though we know they are staged. They are capable because they can evoke a powerful emotional response of overwhelming reality and replacing it with a fictional narrative that often becomes accepted as truth.

The unmasking of a stereotype damages and often destroys its credibility, But pseudo-events are immune to this deflation. The exposure of the elaborate mechanisms behind the pseudo-event only adds to its fascination and its power.

The use of pseudo-events to persuade rather than overtly brainwash renders millions of us unable to see or question the structures and systems that are impoverishing us and in some cases destroying our lives.”

I see now that this isn’t necessarily brainwashing but a pseudo-event, which is perhaps far worse because it cannot be directly criticized yet it has powerful influence nonetheless, and perhaps harm (depending on whether one agrees Robbins’ new product will be harmful or not).

So the question is, what the hell do we do about this stuff? How can we prevent the problems associated with the persuasive power of pseudo-events? Perhaps Hedges will have some insight.

UPDATE #2 (8/29/2009):

Just got the latest email in Robbins’ marketing campaign for his new product.

The link goes to a long-form sales letter full of hype, with another “squeeze page” to put in your email address, adding confusion because you are already on his email list.

Many ironies abound.

The subject line of the email reads “Personal from Tony Robbins (please read).” Of course there is nothing personal about it, since it is simply a one-way sales email sent to his list.

In the headline on the page it says “Giving Customers The Unbreakable Power of Trust Marketing with Authentic Service.” I guess lying to customers that you haven’t already created a product, then staging a pseudo-event that pretends to be a real event is how to build “trust” by being “authentic.” I do think at least some people believe this to be real, and many who don’t are still persuaded by it.

Robbins gives away the pseudo-event in his sales letter that is linked to from his email, even as he lies in his email that he “may” be creating a product soon: “these videos have been a tiny preview of a brand new product that I’m releasing on this upcoming Tuesday, September 1st, at 11:00 AM Pacific time.”

As predicted, Robbins is releasing the product at a specific time with a limited quantity of 8,000 units to create hysteria amongst customers and prevent conversation amongst them.

Here’s the email:

SUBJECT: Personal from Tony Robbins (please read).
Hi ,

Earlier today, I found this rare recording I did back in 1989 and I’d like to give it to you.

You can download it here for free as my gift:

http://www.moneymastersseries.com/audiodownload.php

This has NEVER been released before …but I think it’s *critical* that you hear it because you’ll discover what I call the “5 Keys to Wealth & Happiness”.

Please download this now because I don’t think I’ll be leaving it on the Internet for long.

(I may even base a new product on the material in this recording. I’d love to hear your thoughts on it, actually.)

Anyway – it’s yours. No catch. My gift to you.

Get it here:

http://www.moneymastersseries.com/audiodownload.p…

Talk soon,
Tony Robbins

Again, more unremarkable lies: “earlier today I found this recording” (as if this wasn’t very much a planned part of the marketing launch), “no catch” (again as if nothing is for sale here, as if this isn’t all a buzz-building launch), “I may even base a new product on the material in this recording” (which has already been planned, this is part of the marketing of it), “Please download this now because I don’t think I’ll be leaving it on the Internet for long” starting to increase the scarcity levels before the massive hype to follow.

I saw this exact tactic used by Jamie Smart with the launch of his Slight-of-Mouth DVD set. He said similar things about how he “might” be creating a product soon, posted videos to a blog, etc. etc. in a pseudo-event such as this one. Then suddenly, the product was created and ready to sell only days later! I fell for it as real too.

Again, releasing the product with limited quantities maximizes hype and minimizes consumer protection.

Creating an “early bird list” when you are already on a list located at a different domain name adds confusion as well as effectively creating a “Yes set” (where salesman ask 2 lead-up questions where the answer is obviously “yes” and then ask a closing question like “so would you like to buy this product now?”), increasing compliance.

This is anything but honest, straightforward, trustworthy and authentic marketing.

Update #3 (8/30/2009):

Commenter Mal informed us that in 2003 Frank Kern was busted by the FTC for running an illegal get-rich-quick internet scheme that promised fast riches. Here’s a direct link to the FTC ruling (PDF).

Here are some particularly instructive quotes from the Georgia district court document:

In their advertising, Defendants represent, expressly or by implication, that purchasers of the “Instant Internet Empires” product are likely to earn substantial income using the product. …

In reality, the majority of purchasers of the “Instant Internet Empires” product cannot, and do not, earn a substantial income using the product; in fact, most purchasers will not make money. …

Defendants’ scheme is a chain marketing scheme that necessarily enriches only a few initial participants at the expense of the majority of other participants. The success of any participant in achieving earning claims in a chain marketing scheme is dependent upon the participant’s ability to convince a large number of new participants to buy into the scheme. …

The structure of a chain marketing scheme places severe limitations upon the success of its participants. Participants can only make money if they recruit new participants into the scheme, ensuring that at each step in the evolution of the scheme the majority of participants will not make money. …

The result of the structure and operation of Defendants’ program is that financial gains to participants are primarily dependent upon the successive recruitment of other participants. …

Defendants representations … are false and deceptive in violation of Section 5(a) of the FTC Act….

Hmmm…any of this sound familiar? Robbins’ has associated himself with known chain marketing scammers and called them “the new money masters.” What a joke.

Update #4 (8/30/2009)

Here is a link to the FTC’s Final Judgment (PDF) that contains more information about Irwin F. Kern’s “business” (Irwin is his real first name according to the FTC documents). Irwin F. Kern was successfully sued for $634,222.45, his total sales revenue from “Instant Internet Empires.” Here are some relevant quotes:

Defendants are hereby restrained and enjoined from providing to others the means and instrumentalities with which to make, expressly or by implication, orally or in writing, any false or misleading statement or representation of material fact, including, but not limited to the following:

A. Any false or misleading representation that consumers who purchase certain products are likely to earn substantial income from those products; and

B. Any false or misleading representation that all consumers who purchase certain products can earn a substantial income from those products. …

Defendants are permanently enjoined and restrained from:

A. Failing to take reasonable steps … to comply with … this Order. Reasonable steps shall include, at a minimum, establishing and maintaining a compliance program which includes spot, blind testing of the oral represenations made by any representative or independent contractor; spot checking of consumers to ensure that no misrepresentations were made; and ascertaining the number and nature of any customer complaints concerning any marketing material used by Defendants or the failure of any product sold by Defendants to meet any representation made in any marketing material used by Defendants.

For 5 years afterwards, Irwin F. Kern was required to let the FTC know if he moved or changed his phone number, or if he started a business or got a job. No wonder he recently launched his “Mass Control” course and now this course with Robbins–the expiration date had gone off. Now Kern is free to manipulate the masses again without being watched over by the feds.

Update #5 (8/31/2009):

A reader of this blog forwarded us an email from Eben Pagan, our favorite misogynist marketer, who will be interviewing Robbins tonight on a call. No mention of any product in Pagan’s email (more deception), but obviously this is part of the launch strategy for the “New Money Masters” program which launches tomorrow. Pagan is in the same Axis of Marketing Evil with Kern and Reese. Here is the email:

> Date: Mon, 31 Aug 2009 08:56:53 -0700
> From: eben@getaltitude.rsys1.com
> Subject: Learn from Tony Robbins (and me) free tonight…
> To:
>
> In case you didn’t hear: I’m interviewing Tony Robbins
> LIVE tonight on a special invitation-only teleclass….
>
> This teleclass is ONLY for my group – it’s exclusive.
>
> And it’s free. Really.
>
> We’re going to be discussing how to overcome your
> inner blocks to success, as well as how to succeed
> BIG… and how to THRIVE in this new business
> environment.
>
> We’re only doing this once, so make sure you attend.
>
> By the way, I just noticed that Tony has 1.2 MILLION
> followers on Twitter already. Insane. He’s the BIG
> DOG of success – and you get to hear him live, in an
> interview with me, TONIGHT at 6 PM Pacific / 9 PM Eastern.
>
> Don’t miss it. You can register here:
>
> http://www.getaltitude.com/teleclass/090831_tony_signup.asp
>
> Talk to you then!
>
> Eben

UPDATE #6 (9/1/2009):

Well, The New Scammy Marketers program has launched. It doesn’t look like it sold out yet, which restores a bit of my faith in humanity.

According to the “terms of service” on the launch page, it is forbidden to link to the sales page! I’m pretty sure that’s illegal, but just to make sure they don’t track all the backlinks to the site, you’ll have to copy and paste my link from the email I received today from Robbins’ list if you want to watch his sales video. Whether or not it is illegal, this is certainly another tactic to scare critics and angry customers out of their freedom of speech, and further reduces critical discourse within personal development culture.

Dear Friend,

As promised, you can get your advanced copy of our New Money Masters Welcome Kit here.

http://www.moneymastersseries.com/earlybird.php

I’m sure you’ll love it. I’m also sure that that all these advanced copies are going to be given out early today so if you want one, get it soon so you won’t have to wait. You can do so here:

http://www.moneymastersseries.com/earlybird.php

Talk soon,

Tony

Well, you were wrong Tony–the sales page is still up, which means you didn’t sell out (or maybe that you had more than 8,000 and were lying about this too?). You probably didn’t think positively enough and take enough action. I have a DVD course coming soon that could address that problem for you….

In this sales video, Robbins mentions that he and Eben Pagan have become good friends, confirming my previous update above.

I assume the aggressive terms of service are in place to protect their intellectual property from being stolen and re-posted online. Ironically, when searching for “The New Money Masters” in Google yesterday (before it launched), I found a link in Google that had the program already available for download from a bit torrent service. I don’t recommend stealing things on torrent networks in general, by the way.

Also very ironically, they have an “earnings disclosure” that basically says that the program is not likely to work for you, that it is not a “get rich scheme” (ha!), and if it doesn’t make you rich it’s your fault for not thinking positively and trying hard enough! Oh the ironies. It also says that some of the testimonials may have been paid for.

EARNINGS DISCLAIMER

EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT THE SKILLS, CONCEPTS, IDEAS, TECHNIQUES AND “KNOW HOW” OFFERED BY THIS SITE AND THEIR POTENTIAL. THERE IS NO GUARANTEE THAT YOU WILL EARN ANY MONEY USING THE TECHNIQUES AND IDEAS IN THESE MATERIALS. EXAMPLES IN THESE MATERIALS ARE NOT TO BE INTERPRETED AS A PROMISE OR GUARANTEE OF EARNINGS. EARNING POTENTIAL IS ENTIRELY DEPENDENT ON THE PERSON USING OUR PRODUCT, IDEAS AND TECHNIQUES. WE DO NOT PURPORT THIS AS A “GET RICH SCHEME.”

YOUR LEVEL OF SUCCESS IN ATTAINING THE RESULTS CLAIMED IN OUR MATERIALS DEPENDS ON THE TIME YOU DEVOTE TO THE PROGRAM, IDEAS AND TECHNIQUES MENTIONED, YOUR FINANCES, KNOWLEDGE AND VARIOUS SKILLS. SINCE THESE FACTORS DIFFER ACCORDING TO INDIVIDUALS, WE CANNOT GUARANTEE YOUR SUCCESS OR INCOME LEVEL. NOR ARE WE RESPONSIBLE FOR ANY OF YOUR ACTIONS.

TESTIMONIAL DISCLAIMER:

THE PERFORMANCE EXPERIENCED BY USER COMMENTS AND TESTIMONIALS, ON THIS PAGE AND/OR OUR WEB SITE , IS NOT WHAT YOU SHOULD EXPECT TO EXPERIENCE. ALTHOUGH THIS SITE ACCEPTS THE TESTIMONIALS IN GOOD FAITH, WE HAVE NOT INDEPENDENTLY EXAMINED THE BUSINESS RECORDS OF ANY OF THE PROVIDERS AND THEREFORE HAS NOT VERIFIED ANY SPECIFIC FIGURES OR RESULTS QUOTED THEREIN. THESE RESULTS ARE NOT TYPICAL, AND YOUR INCOME OR RESULTS, IF ANY, WILL VARY AND THERE IS A RISK YOU WILL NOT MAKE ANY MONEY AT ALL. SOME OF THE USERS MAY, IN SOME CASES, BEEN INCENTIVIZED TO SUBMIT THEIR COMMENTS.

MATERIALS FROM OUR PROGRAM AND ON OUR WEBSITES MAY CONTAIN INFORMATION THAT INCLUDES OR IS BASED UPON FORWARD-LOOKING STATEMENTS WITHIN THE MEANING OF THE SECURITIES LITIGATION REFORM ACT OF 1995. FORWARD-LOOKING STATEMENTS GIVE OUR EXPECTATIONS OR FORECASTS OF FUTURE EVENTS. YOU CAN IDENTIFY THESE STATEMENTS BY THE FACT THAT THEY DO NOT RELATE STRICTLY TO HISTORICAL OR CURRENT FACTS. THEY USE WORDS SUCH AS “ANTICIPATE,” “ESTIMATE,” “EXPECT,” “PROJECT,” “INTEND,” “PLAN,” “BELIEVE,” AND OTHER WORDS AND TERMS OF SIMILAR MEANING IN CONNECTION WITH A DESCRIPTION OF POTENTIAL EARNINGS OR FINANCIAL PERFORMANCE. ANY AND ALL FORWARD LOOKING STATEMENTS HERE OR ON ANY OF OUR SALES MATERIAL ARE INTENDED TO EXPRESS OUR OPINION OF EARNINGS POTENTIAL. MANY FACTORS WILL BE IMPORTANT IN DETERMINING YOUR ACTUAL RESULTS AND NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE RESULTS SIMILAR TO OURS OR ANYBODY ELSES, IN FACT NO GUARANTEES ARE MADE THAT YOU WILL ACHIEVE ANY RESULTS FROM OUR IDEAS AND TECHNIQUES IN OUR MATERIAL.

If you do not understand or agree with any of these conditions, DO NOT ORDER THIS MATERIAL. If you require further clarification, please contact customer support.

Well, that’s probably all for my investigative reporting on this one.

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149 Responses to “WARNING: Motivational Speaker Tony Robbins is Launching New Get-Rich-Quick Internet Scam”

  1. Linda says:

    I just discovered your site. I am involved in purchasing programs and products from a company whose founders are fans and followers of Robbins. this has been enlightening. I would like to follow your blog. I have some real thinking and comparisons to make!

  2. L C says:

    Here's the REAL Tony Robbins…plotting away with known cons to get your money
    Tony Robbins and the Syndicate http://www.youtube.com/watch?v=-9yu7HF8j4E

  3. [...] and deliberately seduce married or otherwise committed women [link NSFW and a trigger warning], push people into buying from me using any means necessary, elicit someone’s “falling in love” strategy even if I never plan on seeing them [...]

  4. Bob says:

    Tony Robbins isn't the only one….why have so many of these gurus 'lost their way' and become overtaken with greed and manipulation. As a reviewer on http://www.guruadvisor.net said, "Immorality is the new morality, preying on people's misfortune'. Well, maybe it has always been that way….

  5. oooonions says:

    a very one sided article…very unfair on tony robbins,
    admittedly i didn't read the whole article but in what i did read you didn't once point out that the video infomercial is in fact a great video full of good logical information.
    some of the conclusions in the article are unsubstantiated and the question'is it possible to actually possible to make money from these schemes?' is never really addressed, my unsubstantiated conclusion is that it probably is.

    the thing that bothers me most,is that the article is slanderous to the work of tony robbins i think his products are honest and effective if you are willing to apply yourself..maybe a little expensive though

  6. Thanks for hitting the nail on the head. Tony Robbins gives real NLP trainers serious abreactions. My mission is to restore some credibility to the field of NLP (not gonna happen, but will have a good time trying).

    Very precise use of the meta model, by the way:)

    Thanks again.

  7. I can’t wait for more intereesting posts!
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  8. suzanne says:

    I loved your post. It was informative, thoughtful, backed-up by examples and very important for those of us who might have gotten sucked into the "biggies" like Kern and Robbins. I am an editor and just launched an ebook company, and this is very valuable in terms of knowing what's legit and what's not. Tony Robbins coaches everything in such positive, hopeful, new age terms that we all want to believe him, but it's important to check back with the intuitive voice, and mine kept flashing a great big yellow light. Thank you for your careful, very ethical writing, keep writing!! Suzanne.

  9. Awesome blog post. I could comment a lot more though I happen to be on my mobile phone. I even have book marked this blog and thus hope to return once I am home.

  10. That is the suitable blog for anybody who wants to find out about this topic. You notice so much its virtually onerous to argue with you (not that I actually would need…HaHa). You definitely put a brand new spin on a subject thats been written about for years. Nice stuff, just nice!

  11. Asdf. That’s a word, idiot!

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